Campaign details


CTR 0.17%

Campaign duration:
30. April 2015. - 25. May 2015.

Banner format:
Standard, 300x50; 320x50

Campaign goal:

When the sticker goes blue, it’s the optimal temperature for you!”, it’s the law of Žuja which initiated the campaign of introducing fans to the beer’s new thermo-sensitive sticker. The sticker functions on the COLD EDGE technology principle, thermochromatic crystals which reflect lightning. This feature changes the sticker’s color when it’s perfectly cool.

The campaign had great success on digital channels, too. A special emphasis was put on mobile users from ClickAttack’s network who could learn about this innovation on Žuja’s website.

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